Does Beehive Homes provide assistance with promotional programs in connection with the opening of the Home?

According to the 2025 Beehive Homes Franchise Disclosure Document, Beehive Homes does provide assistance with promotional programs in connection with the opening of a new Beehive Homes location. Specifically, a representative from Beehive Homes will assist the franchisee in marketing and promotional programs related to the opening of the Home. This assistance is part of the opening supervision provided by Beehive Homes.

This support can be valuable for new franchisees who may not have experience in marketing or promoting a senior care facility. The franchisor's representative can offer guidance and expertise in developing effective strategies to attract residents and build awareness in the local community. This assistance can help the franchisee get off to a strong start and establish a solid foundation for their business.

While Beehive Homes offers assistance with promotional programs during the opening phase, it's important to note that the franchisee is ultimately responsible for the ongoing marketing and advertising efforts for their location. The FDD states that franchisees are encouraged to advertise their Home, but all advertising materials must be approved by Beehive Homes. This ensures that all marketing efforts align with the brand's standards and image. Additionally, Beehive Homes does not have an advertising council composed of franchisees, and franchisees are not required to participate in any local, regional, or other advertising funds.