Who owns the Names and Marks, Trade Secrets, and Copyrighted Materials for Beehive Homes?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6.2. Ownership and Use of Names and Marks, Trade Secrets and Copyrighted Materials. Franchisee acknowledges and agrees that the Names and Marks, Trade Secrets and Copyrighted Materials are validly owned by Franchisor and that Franchisee has only the nonexclusive right to use such Names and Marks, Trade Secrets, and Copyrighted Materials as provided in this Agreement. Franchisee further acknowledges and agrees that Franchisor's rights to the Names and
Marks, Trade Secrets and Copyrighted Materials are acquired by license from its Affiliate. Franchisee further acknowledges and agrees that all trademarks, service marks, trade names, including the Trade Name, and copyrights, together with all ancillary signs, symbols, slogans, phrases, emblems, designs and other indicia developed by or for Franchisee for use in connection with the Home and the System are the sole and exclusive property of Franchisor and may be used by Franchisee only during the Term of this Agreement and only as provided in this Agreement. Immediately upon termination or expiration of this Agreement, the Franchisee shall cease and desist from using said Names and Marks, Trade Secrets and Copyrighted Materials and shall return to Franchisor or destroy, at the Franchisor's election, all documents, instructions, displays, and advertising items and the like relating to the Names and Marks, Trade Secrets and Copyrighted Materials.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to the 2025 Beehive Homes Franchise Disclosure Document, the Names and Marks, Trade Secrets, and Copyrighted Materials are validly owned by the Franchisor. The franchisee only has the nonexclusive right to use these items as provided in the agreement. The franchisor's rights to these items are acquired by license from its affiliate.
Any trademarks, service marks, trade names (including the Trade Name), and copyrights, along with any related signs, symbols, slogans, phrases, emblems, designs, and other identifiers developed by or for the franchisee for use with the Beehive Homes are the sole and exclusive property of the franchisor. The franchisee can only use these during the term of the agreement and as specified within the agreement.
Upon termination or expiration of the franchise agreement, the franchisee must immediately stop using the Names and Marks, Trade Secrets, and Copyrighted Materials. They must also return to the franchisor or destroy (at the franchisor's discretion) all documents, instructions, displays, advertising items, and similar materials related to these proprietary items. This ensures that all intellectual property remains under the control of Beehive Homes, even after a franchise relationship ends.