Can Beehive Homes modify its requirements for Site usage?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6.4. Web Sites. For purposes of this Section, "Site(s)" means domain names, the World Wide Web, the Internet, computer network/distribution systems, or any other electronic communications sites or means.
- (a) Franchisee may not register, own, or maintain any Sites that relate to the Home or that include any of the Names and Marks. The only domain names, Sites, or Site contractors that Franchisee may use relating to the Home or this Agreement are those Franchisor assigns or otherwise approves in writing. Franchisee acknowledges that it may not, without a legal license or other legal right, post on its Sites any material in which any third party has any direct or indirect ownership interest. Franchisee must incorporate on its Sites any information Franchisor requires in the manner Franchisor deems necessary to protect its Names and Marks.
- (b) Any use of the Marks on anySite must conform to Franchisor's requirements, including the identity and graphics Standards for all Homes. Given the changing nature of this technology, Franchisor reserves the right to withhold its approval, and to withdraw any prior approval, and to modify its requirements.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, Beehive Homes retains the right to modify its requirements for website usage. Specifically, Beehive Homes reserves the right to withhold approval, withdraw prior approval, and modify its requirements for website usage given the changing nature of technology.
For a prospective franchisee, this means that while they may be initially approved to use certain domain names, sites, or site contractors, Beehive Homes can change these requirements. This could include mandating different website content, altering graphics standards, or requiring a franchisee to switch to a different approved vendor.
This provision gives Beehive Homes significant control over the franchisee's online presence, ensuring brand consistency and allowing the franchisor to adapt to changes in technology and marketing strategies. However, it also introduces a degree of uncertainty for the franchisee, who may need to invest in website changes or updates to comply with Beehive Homes' evolving requirements. Franchisees must ensure their website and online marketing strategies align with the franchisor's standards and be prepared for potential modifications.