Does Beehive Homes license the use of its Names and Marks in connection with franchising?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- C. Franchisor has developed and holds rights to the Names and Marks (as defined below) used for the Homes and licenses the use of said Names and Marks in connection with the franchising of the Homes and the System.
- D. Franchisor has established a high reputation with the public as to the quality of services and high standards in connection with the operation of Homes using the System under the Names and Marks, whether at Homes owned by Franchisor and its affiliates or franchised by it to franchisees. This high reputation and goodwill have been and continue to be a unique benefit to Franchisor and its franchisees and this has created and is creating a demand for services provided at the Homes using the System under the Names and Marks.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, Beehive Homes does license the use of its Names and Marks in connection with the franchising of its Homes and System. Beehive Homes has developed and holds rights to the Names and Marks used for the Homes and licenses their use in connection with franchising. The FDD states that Beehive Homes has established a high reputation with the public regarding the quality of services and high standards in connection with the operation of Homes using the System under the Names and Marks. This reputation and goodwill benefit both Beehive Homes and its franchisees, creating a demand for services provided at the Homes.
The franchisee receives a nonexclusive right and sub-license to use the Names and Marks, Trade Secrets, and Copyrighted Materials, but only in connection with the Home and the System. This license is subject to the terms and conditions outlined in the franchise agreement. The franchisee is required to operate the Home under the trade name "BEE HIVE HOMES of ________" and must obtain prior written approval from Beehive Homes to use any other name. Beehive Homes retains the right to change the Trade Name or its depiction at its sole option.
The franchisee must display the Trade Name on all signs, stationery, business cards, advertising materials, and other media in compliance with the requirements set forth in the Manual. Additionally, the franchisee must file and keep current a "fictitious name certificate" for the Trade Name in the relevant county and/or state. The franchisee cannot use any of the Names and Marks, the name "BEE HIVE HOMES®," or any form thereof in connection with any corporate, partnership, or other entity name, internet-related name, or other business without Beehive Homes' prior written approval. Upon termination of the franchise agreement, the franchisee must immediately discontinue the use of the Trade Name and the Names and Marks.