If I want to engage in activities beyond the specified services at my Beehive Homes location, what must I do?

According to Beehive Homes' 2025 Franchise Disclosure Document, franchisees are prohibited from offering any unauthorized product or service unless they obtain express written authorization from Beehive Homes. This restriction ensures that all Beehive Homes locations maintain a consistent brand identity and service offering.

Beehive Homes franchises offer services to individuals who do not require skilled nursing assistance, including meals, assistance with daily living activities, and social activities. The homes primarily cater to elderly individuals who are generally able to care for themselves and benefit from a group living arrangement. The franchise agreement grants franchisees the right to operate a home under the Beehive Homes name, but this right is nonexclusive and subject to the franchisor's rules.

This requirement for written authorization extends to any trade names, trademarks, service marks, and logos used in the operation of the homes. Franchisees must use these elements in full compliance with the rules prescribed by Beehive Homes. While franchisees can register an assumed name including "Beehive Homes" with local authorities with prior written consent, they must also ensure that this registration allows Beehive Homes or other franchisees to use the name as well. This provision protects the brand's integrity and ensures consistent service delivery across all franchise locations.