If Beehive Homes modifies the Names and Marks, is the franchisee required to implement the changes?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
(g) Modification of Names and Marks. Franchisee acknowledges and agrees that if at any time it becomes advisable in the sole discretion of the Franchisor to modify or discontinue any use of the Names and Marks and/or use one or more additions to or substitutes for the Names and Marks, the Franchisee shall do so and the Franchisor's sole obligation in such event will be that Franchisor reimburse the Franchisee for actual costs in changing signs and replacing printed matter to comply with any change.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, franchisees must implement changes to the Names and Marks if Beehive Homes deems it advisable to modify or discontinue them. The franchisee acknowledges and agrees to comply with these modifications. Beehive Homes will reimburse the franchisee for the actual costs of changing signs and replacing printed materials to comply with any such changes. This obligation is in place should Beehive Homes decide to add to or substitute the Names and Marks.
This requirement ensures brand consistency across all Beehive Homes locations, which is a common practice in franchising. By mandating that franchisees update their signage and materials, Beehive Homes aims to maintain a uniform brand image and protect its trademarks.
While franchisees are required to make these changes, Beehive Homes covers the direct costs associated with updating signs and printed materials. This cost coverage helps to alleviate some of the financial burden on franchisees when brand modifications are implemented. Franchisees should ensure they document all costs incurred during these updates to facilitate reimbursement from Beehive Homes.