What identity and graphics standards must a Beehive Homes franchisee adhere to for all Homes?

• A. Bee Hive Homes, Inc. (the "Franchisor"), a Utah corporation, is engaged in the business of developing, operating and franchising in various states a unique kind of Home (as defined below) for residential care, assisted living, rehabilitation, memory care and/or hospice care for individuals. Standards of interior and exterior design, furnishings and equipment for the Homes have been established by the Franchisor which are original and unique.
• B. Franchisor has developed and holds rights to a unique System (as defined below) for the operation of the Homes. The Franchisor has from time to time revised and updated the System and may continue to revise and update the System.
• C. Franchisor has developed and holds rights to the Names and Marks (as defined below) used for the Homes and licenses the use of said Names and Marks in connection with the franchising of the Homes and the System.
• 2.13. "Names and Marks" means the trade name, trademark or service mark "BEE HIVE HOMES®", the Trade Name and such other or similar names, service marks, trademarks, trade names and copyrights, together with all ancillary signs, symbols, slogans, phrases, emblems, designs and other indicia as are indicated by Franchisor and used in connection with the Home and the System.
• 2.15. "Standards" means all standards, specifications, requirements, criteria, and policies that have been and may be in the future developed and compiled by Franchisor for use by Franchisee in connection with the design, construction, renovation, refurbishment, appearance, equipping, furnishing, supplying, opening, operating, maintaining, marketing, services, service levels, quality, and quality assurance of Homes, including the Home, and for advertising and accounting, whether contained in the Manual or set out in this Agreement or other written communication.
• 7.2. Home Design and Specifications. Franchisor will provide general architectural and design drawings, which may include elevations, floor plans and number of beds, as guidelines for the required "trade dress" of the Home. Any variation, alteration or modification of these guidelines shall require the prior written approval of Franchisor. Franchisor will also provide an itemization of all furnishings, equipment and supplies to be used in the operation of the Home. Additional Homes or any increase in the number of beds may be constructed at the Location but only with Franchisor's prior written approval and provided that each additional Home or increase in the number of beds is subject to a separate Franchise Agreement and Franchise Fee.
• 7.3. Signs. Franchisor will provide to Franchisee one standard exterior sign which bears the name "BEE HIVE HOMES®" and which conforms with local requirements as to size and style. Additional signs may be purchased by Franchisee at its sole expense in accordance with specifications furnished by Franchisor.
• 8.1. Home. Franchisee covenants to construct, equip, staff and own one Home, at its own expense, at the Location; to open and commence operation of such Home no later than the date which is three (3) years after the Effective Date of this Agreement and to continuously operate such Home using the System under the Names and Marks, in compliance with this Agreement and the Standards, and in such a manner as to provide courteous, uniform, high quality service to the public, during the Term of this Agreement. Franchisee acknowledges that, although Franchisor provides the Standards, Franchisee has exclusive day-to-day control of the business and operation of the Home and Franchisor does not in any way possess or exercise such control.
• 8.2. Compliance With Standards. Franchisee will comply with the Standards, including Franchisor's specifications for all supplies, products and services. Franchisor may require Franchisee to purchase particular supplies, products or services meeting certain standards to maintain the common identity and uniqueness of the design, furnishings and appurtenances of the Homes, and Franchisee will comply with such requirements.
• 8.3. Compliance With Manual. Franchisee covenants to adhere to the Standards contained in the Manual. The Franchisee will not disclose the contents of the Manual to any unauthorized person and upon termination of this Agreement will return all Forms of Manual to Franchisor.
• 11.2. Quality Control. Franchisor or its authorized representatives may enter upon the premises of the Home to determine that Franchisor's Standards are being maintained and without being guilty of any manner of trespass, fault or negligence. Without prejudice to any of the other remedies available to Franchisor, Franchisor may remove from the Home any products, not belonging to a resident, which in its reasonable determination do not meet its required uniform Standards.
• 11.4. Furnishings, Equipment and Supplies. Franchisee covenants that there shall be used in providing services at the Home only such furnishings, equipment and supplies as shall comply with the specifications and Standards prescribed by Franchisor from time to time.
• 11.5. Maintenance. The Franchisee shall at all times maintain the interior and exterior of the Home and the surrounding premises used in connection with said business in the highest degree of cleanliness, orderliness, sanitation and repair, in accordance with Franchisor's Standards.

Source: Item 23 — RECEIPTS (FDD pages 34–123)