What happens if it becomes advisable for Beehive Homes to add to or substitute the Names and Marks?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- (g) Modification of Names and Marks. Franchisee acknowledges and agrees that if at any time it becomes advisable in the sole discretion of the Franchisor to modify or discontinue any use of the Names and Marks and/or use one or more additions to or substitutes for the Names and Marks, the Franchisee shall do so and the Franchisor's sole obligation in such event will be that Franchisor reimburse the Franchisee for actual costs in changing signs and replacing printed matter to comply with any change.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, if it becomes advisable for Beehive Homes to modify or discontinue the use of any Names and Marks, or to use additions or substitutes, the franchisee must comply with the changes. The term "Names and Marks" includes the trade name, trademark, or service mark "BEE HIVE HOMES®", the Trade Name, and other similar identifiers used in connection with the Beehive Homes system.
Beehive Homes' sole obligation in this event is to reimburse the franchisee for the actual costs incurred in changing signs and replacing printed materials to comply with the change. This means that while a franchisee must implement the changes, Beehive Homes will cover the direct expenses of updating physical signage and printed marketing collateral.
This clause protects Beehive Homes' ability to update its branding and trademarks as needed. For a prospective franchisee, this means they need to be prepared for potential rebranding or updates to the Names and Marks, and while Beehive Homes will cover the direct costs of these changes, there may be indirect costs or business disruption to consider. Franchisees should seek clarification regarding the process for implementing such changes and the types of expenses that would be covered by Beehive Homes.