Can Beehive Homes grant other licenses to use the Names and Marks?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
chisor or Franchisor.
- (e) Nonexclusive. Franchisee understands and agrees that its license to use the Names and Marks, Trade Secrets and Copyrighted Materials is nonexclusive and that Franchisor, in its sole discretion, has the right, itself to operate Homes and provide services under said Names and Marks and to grant other licenses to use the Names and Marks on any terms and conditions the Franchisor deem appropriate.
- (f) Confidential Treatment. Franchisee acknowledges that the Trade Secrets are proprietary and confidential and agrees that it shall protect, preserve and not disclose the Trade Secrets to anyother person, including employees, agents, successors or assigns, except as may be specifically allowed under this Agreement.
- (g) Modification of Names and Marks. Franchisee acknowledges and agrees that if at any time it becomes advisable in the sole discretion of the Franchisor to modify or discontinue any use of the Names and Marks and/or use one or more additions to or substitutes for the Names and Marks, the Franchisee shall do so and the Franchisor's sole obligation in such event will be that Franchisor reimburse the Franchisee for actual costs in changing signs and replacing printed matter to comply with any change.
6.3. Ownership and Use of Goodwill.
- (a) Ownership of Goodwill.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, Beehive Homes has the right to grant other licenses to use the Names and Marks. The franchise agreement grants the franchisee a nonexclusive right to use Beehive Homes' Names and Marks, Trade Secrets, and Copyrighted Materials in connection with their Home and System.
Beehive Homes retains the right to operate Homes and provide services under the Names and Marks themselves. Additionally, Beehive Homes can grant other licenses to third parties to use the Names and Marks. These other licenses can be granted on any terms and conditions that Beehive Homes deems appropriate.
As a Beehive Homes franchisee, it is important to understand that the license to use the Names and Marks is nonexclusive. This means that Beehive Homes can authorize other franchisees or even operate their own facilities under the same brand. This could potentially lead to increased competition within a given market.
The franchisee must use the appropriate symbols (TM, SM, or R) with the Names and Marks and cannot use their own name in conjunction with the Names and Marks without prior written consent from Beehive Homes. Beehive Homes also has the right to modify or discontinue the use of any Names and Marks, in which case they will reimburse the franchisee for the actual costs of changing signs and replacing printed materials to comply with the change.