What is the Beehive Homes franchisee's obligation regarding the use of Marks on any Site?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6.4. Web Sites. For purposes of this Section, "Site(s)" means domain names, the World Wide Web, the Internet, computer network/distribution systems, or any other electronic communications sites or means.
- (a) Franchisee may not register, own, or maintain any Sites that relate to the Home or that include any of the Names and Marks. The only domain names, Sites, or Site contractors that Franchisee may use relating to the Home or this Agreement are those Franchisor assigns or otherwise approves in writing. Franchisee acknowledges that it may not, without a legal license or other legal right, post on its Sites any material in which any third party has any direct or indirect ownership interest. Franchisee must incorporate on its Sites any information Franchisor requires in the manner Franchisor deems necessary to protect its Names and Marks.
- (b) Any use of the Marks on anySite must conform to Franchisor's requirements, including the identity and graphics Standards for all Homes. Given the changing nature of this technology, Franchisor reserves the right to withhold its approval, and to withdraw any prior approval, and to modify its requirements.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, a franchisee's use of the brand's marks on any website or online platform must adhere to specific requirements set by Beehive Homes. The term "Sites" encompasses domain names, the World Wide Web, the Internet, computer network/distribution systems, and any other electronic communications sites or means.
Specifically, a Beehive Homes franchisee cannot register, own, or maintain any websites that relate to the Home or include any of the brand's Names and Marks without explicit written approval from Beehive Homes. The franchisee is restricted to using only those domain names, websites, or website contractors that Beehive Homes assigns or approves in writing. Furthermore, franchisees must ensure that any content posted on their approved sites does not infringe upon the ownership interests of any third party unless they possess a legal license or right to do so.
Beehive Homes also mandates that franchisees incorporate specific information on their websites in a manner deemed necessary by Beehive Homes to protect its Names and Marks. All uses of the Marks on any Site must conform to Beehive Homes' requirements, including the identity and graphics Standards for all Homes. Given the changing nature of this technology, Beehive Homes reserves the right to withhold its approval, and to withdraw any prior approval, and to modify its requirements. This allows Beehive Homes to maintain control over its brand's image and online presence, ensuring consistency and quality across all franchisee websites.