Can the Beehive Homes franchisee use a different name for operations without approval?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
, or divided loyalty.
- 3.4. Franchisee Name. Franchisee shall operate the Home under the trade name "BEE HIVE HOMES of ____________________" (the "Trade Name") and shall use no other name in connection with any operations conducted by Franchisee without the prior written approval of Franchisor. Franchisor may change the Trade Name or the way in which it is depicted, at its sole option. Franchisee shall use the Trade Name and such other of the Names and Marks as Franchisee may be authorized to use exclusively for the purpose of operating the Home pursuant to the franchise granted by this Agreement.
Franchisee shall display the Franchisee's Trade Name for all purposes, and on all signs, stationary, business cards, advertising materials and other media, in strict compliance with the requirements set forth in the Manual.
Franchisee shall file and keep current, in the county and/or state in which Franchisee's Home is located and at such other places as may be required by law, a "fictitious name certificate" or comparable instrument, for the Trade Name. Franchisee shall not, without Franchisor's prior written approval, use any of the Names and Marks, or the name "BEE HIVE HOMES®," or any form thereof in connection with (i) any corporate, partnership or other entity name or in any corporate or other entity filing with any political subdivision; (ii) any internet-related name (including a domain name); or (iii) any other business. Franchisee hereby agrees that if this Agreement is terminated for any reason, Franchisee shall immediately discontinue use of the Trade Name, as well as the Names and Marks.
IV. INITIAL FRANCHISE FEE AND FRANCHISE ROYALTY
- 4.1. Initial Franchise Fee.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, a franchisee must operate their home under the trade name "BEE HIVE HOMES of [Location]" and cannot use any other name in connection with their operations without prior written approval from the franchisor. Beehive Homes retains the right to change the trade name or its presentation at its discretion. The franchisee is obligated to display the approved trade name on all signs, stationery, business cards, advertising, and other media, adhering strictly to the guidelines outlined in the manual.
Furthermore, the franchisee is required to file and maintain a "fictitious name certificate" for the trade name in the relevant county and/or state. The franchisee is prohibited from using any of Beehive Homes' names and marks, or any variation of the name "BEE HIVE HOMES®," without the franchisor's prior written consent. This restriction applies to corporate, partnership, or other entity names, filings with any political subdivision, internet-related names (including domain names), and any other business ventures.
Upon termination of the Franchise Agreement for any reason, the franchisee must immediately cease using the trade name and all associated names and marks. This ensures that Beehive Homes maintains control over its brand identity and prevents unauthorized use of its trademarks and trade names. These stipulations are designed to protect the brand's reputation and ensure consistency across all franchised locations.