Is the Beehive Homes franchisee allowed to use the Trade Name for purposes other than operating the Home?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
or divided loyalty.
- 3.4. Franchisee Name. Franchisee shall operate the Home under the trade name "BEE HIVE HOMES of ____________________" (the "Trade Name") and shall use no other name in connection with any operations conducted by Franchisee without the prior written approval of Franchisor. Franchisor may change the Trade Name or the way in which it is depicted, at its sole option. Franchisee shall use the Trade Name and such other of the Names and Marks as Franchisee may be authorized to use exclusively for the purpose of operating the Home pursuant to the franchise granted by this Agreement.
Franchisee shall display the Franchisee's Trade Name for all purposes, and on all signs, stationary, business cards, advertising materials and other media, in strict compliance with the requirements set forth in the Manual.
Franchisee shall file and keep current, in the county and/or state in which Franchisee's Home is located and at such other places as may be required by law, a "fictitious name certificate" or comparable instrument, for the Trade Name. Franchisee shall not, without Franchisor's prior written approval, use any of the Names and Marks, or the name "BEE HIVE HOMES®," or any form thereof in connection with (i) any corporate, partnership or other entity name or in any corporate or other entity filing with any political subdivision; (ii) any internet-related name (including a domain name); or (iii) any other business. Franchisee hereby agrees that if this Agreement is terminated for any reason, Franchisee shall immediately discontinue use of the Trade Name, as well as the Names and Marks.
IV. INITIAL FRANCHISE FEE AND FRANCHISE ROYALTY
- 4.1. Initial Franchise Fee.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, a franchisee's use of the trade name is explicitly restricted to the operation of their franchised Beehive Homes location. The franchisee must operate the Home under the trade name "BEE HIVE HOMES of __________" and must secure prior written approval from Beehive Homes for any other name used in connection with their operations. Beehive Homes retains the right to modify the trade name at its sole discretion.
This means a franchisee cannot use the Beehive Homes trade name for any other business ventures or in ways not directly related to running the franchised Home. The franchisee is required to display the trade name on all signs, stationery, business cards, advertising materials, and other media, adhering strictly to the specifications outlined in the Manual. Furthermore, the franchisee must file and maintain a "fictitious name certificate" for the trade name in the relevant county and/or state.
The agreement also prohibits the franchisee from using the Beehive Homes name or any similar variations in connection with any corporate, partnership, or other entity name, internet-related names (including domain names), or any other business without the franchisor's prior written approval. Upon termination of the Franchise Agreement, the franchisee must immediately cease all use of the trade name and related Names and Marks. This ensures that the Beehive Homes brand and trade name are exclusively used for the operation of franchised locations and are protected from unauthorized use.
These restrictions are typical in franchising to protect the brand's integrity and ensure consistent representation across all franchise locations. A prospective franchisee should understand these limitations and ensure they comply with all requirements regarding the use of the Beehive Homes trade name and associated marketing materials.