Does the Beehive Homes franchise agreement specify that the franchisee's obligations regarding Names and Marks extend beyond the term of the agreement?

According to the 2025 Beehive Homes Franchise Disclosure Document, the franchisee's obligations regarding the use of the brand's Names and Marks do extend beyond the termination of the franchise agreement. Specifically, if the agreement is terminated for any reason, the franchisee must immediately discontinue the use of the Trade Name, as well as the Names and Marks.

This requirement ensures that upon termination of the franchise agreement, a former franchisee cannot continue to benefit from the goodwill and brand recognition associated with Beehive Homes. This protects the integrity of the brand and prevents potential confusion among customers who might assume an affiliation still exists.

Beehive Homes retains the right to seek legal remedies, including injunctive relief, if a franchisee continues to use the Names and Marks after the termination of the agreement. This provision underscores the importance of adhering to the terms of the agreement regarding the use of intellectual property and the potential legal ramifications of non-compliance.