What elements are included in the 'Standards' definition for a Beehive Homes franchise?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
ritten communication.
- 2.16. "System" means the elements, including know-how, that Franchisor designates to distinguish operating under the Names and Marks that provide to the public a similar, distinctive, high-quality service. The System currently includes: the Names and Marks, the Trade Name, and the Standards; advertising, publicity and other marketing programs and materials; training programs and materials; and programs for Franchisor's inspection of the Home and consultation with the Franchisee.
- 2.17. "Term" has the meaning set forth in Sections 5.1 and 5.2 herein.
- 2.18. "Trade Name" has the meaning set forth in Section 3.4 herein.
- 2.19. "Trade Secrets" means all know-how, processes, techniques, and information relating to the provision of services in connection with the Home and the System.
- 2.20. "Transfer" means in all its forms, any sale, lease, assignment, spin-off, transfer, or other conveyance of any direct or indirect legal or beneficial interest in this Agreement, the franchise business or the Home.
- 2.21. "Transferee" means the recipient resulting from a Transfer.
III. ESTABLISHMENT OF FRANCHISE
3.1. Grant of Franchise. Subject to the terms and conditions contained in this Agreement, Franchisor hereby grants to Franchisee, and Franchisee hereby accepts, the exclusive right to construct or acquire a Home conforming to the Franchisor's Standards and to operate the Home using the System during the Term at the following designated address (the "Location"):
[insert address of Home]
- 3.2. Grant of Licenses.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, the 'System' is defined as the elements that distinguish operations under the Beehive Homes names and marks, providing a similar, distinctive, high-quality service to the public. The System includes the Names and Marks, the Trade Name, and the Standards. It also encompasses advertising, publicity and other marketing programs and materials, training programs and materials, and programs for Beehive Homes' inspection of the Home and consultation with the Franchisee.
Beehive Homes establishes standards for interior and exterior design, furnishings, and equipment for the Homes, which are considered original and unique. Franchisees must construct or acquire a Home conforming to these Standards and operate it using the System. Franchisees are obligated to comply with the Standards, including Beehive Homes' specifications for all supplies, products, and services. Beehive Homes may require franchisees to purchase particular supplies, products, or services meeting certain standards to maintain the common identity and uniqueness of the design, furnishings, and appurtenances of the Homes.
Franchisees must adhere to the Standards contained in the Manual, ensuring they provide courteous, uniform, high-quality service to the public. Compliance with these standards is crucial for maintaining the integrity of the Beehive Homes brand and ensuring a consistent experience for residents. Franchisees also covenant to advertise and promote the Home and related services using the Standards for all Homes, at its cost and expense. Franchisees will not use any advertising or promotional materials which have not been previously submitted to and approved in writing by Beehive Homes.