Does the Beehive Homes definition of 'System' include know-how?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- 2.16. "System" means the elements, including know-how, that Franchisor designates to distinguish operating under the Names and Marks that provide to the public a similar, distinctive, high-quality service. The System currently includes: the Names and Marks, the Trade Name, and the Standards; advertising, publicity and other marketing programs and materials; training programs and materials; and programs for Franchisor's inspection of the Home and consultation with the Franchisee.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, the definition of the 'System' does include know-how. The FDD defines the 'System' as the elements that Beehive Homes designates to distinguish operations under the Names and Marks, providing a similar, distinctive, high-quality service to the public.
Specifically, the Beehive Homes 'System' includes the Names and Marks, the Trade Name, and the Standards. It also encompasses advertising, publicity, and other marketing programs and materials, along with training programs and materials. Furthermore, the System includes programs for Beehive Homes' inspection of the Home and consultation with the Franchisee.
For a prospective franchisee, this means that the Beehive Homes franchise provides not only the branding and operational standards but also the accumulated knowledge and expertise necessary to run a Beehive Homes location effectively. This know-how is considered a key component of what makes the Beehive Homes system unique and valuable.