Does the Beehive Homes definition of 'Copyrighted Materials' include advertisements?

According to Beehive Homes' 2025 Franchise Disclosure Document, the definition of "Copyrighted Materials" includes advertisements. Specifically, the FDD states that Copyrighted Materials means all brochures, advertisements, sales literature, publications, the Manual, and all other printed or copyrightable materials prepared by or for Beehive Homes and made generally available to franchisees. This definition clarifies what materials Beehive Homes considers its intellectual property and grants franchisees a limited license to use.

This definition has important implications for a prospective Beehive Homes franchisee. It means that franchisees must only use advertising and marketing materials approved or provided by Beehive Homes. Franchisees cannot create their own advertising materials using the Beehive Homes brand or likeness without express permission. This restriction ensures brand consistency and quality control across all Beehive Homes locations.

Furthermore, upon termination or expiration of the franchise agreement, the franchisee must cease using all Copyrighted Materials, including advertisements, and return or destroy them at Beehive Homes' election. This requirement reinforces that all rights to these materials remain with Beehive Homes, not the franchisee. Franchisees should be aware of these restrictions and plan accordingly when developing their local marketing strategies.