What is the definition of 'Assignee's Name' in the context of the Beehive Homes assignment agreement?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
If Assignee's name or the name of any trust or entity with an equity interest in Assignee (collectively "Assignee's Name") contains any reference to "Bee Hive", "BeeHive", or any derivative thereof, or any other Bee Hive Homes trademark, then Assignor, Assignee, and [Shareholders/Partners/Members] covenant and agree (i) that they will cause Assignee's Name to be changed, within 30 days after the Effective Date, to delete any such reference without further consideration from Bee Hive Homes; (ii) that they will not challenge Bee Hive Homes use of any trade name, trademark, or internet domain name on the grounds that it: (a) is similar to Assignee's Name; (b) is likely to cause confusion; or (c) dilutes the value of the trade name; and (iii) that Assignee's Name shall not be used in connection with any trade or business conducted by Assignor, Assignee, or [Shareholders/Partners/Members] except the Bee Hive Homes Franchise business.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, "Assignee's Name" refers to the name of the assignee or the name of any trust or entity with an equity interest in the assignee. This definition is relevant when the assignee's name contains any reference to "Bee Hive", "BeeHive", or any derivative thereof, or any other Beehive Homes trademark.
In such cases, the assignor, assignee, and their shareholders, partners, or members must change the assignee's name within 30 days after the effective date to remove any reference to Beehive Homes. This change must be made without any additional compensation from Beehive Homes. Furthermore, they agree not to challenge Beehive Homes' use of any trade name, trademark, or internet domain name based on its similarity to the assignee's name, potential for confusion, or dilution of the trade name's value.
This provision ensures that the assignee's name does not infringe upon Beehive Homes' trademarks and that the assignee's business operations are clearly distinguishable from the franchisor's brand, except for the operation of the Beehive Homes franchise itself. The assignee's name cannot be used in connection with any other trade or business conducted by the assignor, assignee, or their shareholders, partners, or members, other than the Beehive Homes franchise business.