What is the deadline for changing the Assignee's name if it contains a Beehive Homes trademark?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
If Assignee's name or the name of any trust or entity with an equity interest in Assignee (collectively "Assignee's Name") contains any reference to "Bee Hive", "BeeHive", or any derivative thereof, or any other Bee Hive Homes trademark, then Assignor, Assignee, and [Shareholders/Partners/Members] covenant and agree (i) that they will cause Assignee's Name to be changed, within 30 days after the Effective Date, to delete any such reference without further consideration from Bee Hive Homes; (ii) that they will not challenge Bee Hive Homes use of any trade name, trademark, or internet domain name on the grounds that it: (a) is similar to Assignee's Name; (b) is likely to cause confusion; or (c) dilutes the value of the trade name; and (iii) that Assignee's Name shall not be used in connection with any trade or business conducted by Assignor, Assignee, or [Shareholders/Partners/Members] except the Bee Hive Homes Franchise business.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, if the Assignee's name contains any reference to "Bee Hive", "BeeHive", or any derivative thereof, or any other Beehive Homes trademark, the Assignor, Assignee, and related parties must change the Assignee's name to remove such references. This change must occur within 30 days after the Effective Date of the assignment. The franchisee must make this change without seeking any additional compensation from Beehive Homes.
This requirement ensures that the Assignee's name does not infringe upon or dilute Beehive Homes' trademarks. It also prevents any potential confusion among customers or in the market regarding the association of the business with the Beehive Homes brand. The franchisee also agrees not to challenge Beehive Homes' use of any trade name, trademark, or internet domain name based on similarities to the Assignee's name.
Furthermore, the Assignee's name cannot be used in connection with any trade or business conducted by the Assignor, Assignee, or related parties, except for the Beehive Homes franchise business. This restriction reinforces the exclusivity of the Beehive Homes trademark and prevents its unauthorized use in other ventures. This is a fairly standard practice in franchising, as franchisors need to protect their brand identity.
In practical terms, a prospective franchisee acquiring a Beehive Homes franchise through assignment needs to be aware of this condition. If their existing entity name includes any Beehive Homes trademarks, they must be prepared to change it promptly after the assignment's effective date to comply with the franchise agreement.