What costs will Beehive Homes reimburse the franchisee for when modifying the Names and Marks?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- (g) Modification of Names and Marks. Franchisee acknowledges and agrees that if at any time it becomes advisable in the sole discretion of the Franchisor to modify or discontinue any use of the Names and Marks and/or use one or more additions to or substitutes for the Names and Marks, the Franchisee shall do so and the Franchisor's sole obligation in such event will be that Franchisor reimburse the Franchisee for actual costs in changing signs and replacing printed matter to comply with any change.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, if Beehive Homes decides to modify or discontinue the use of any of its Names and Marks, or use additions or substitutes for them, the franchisee must comply with these changes. In such cases, Beehive Homes will reimburse the franchisee for the actual costs incurred in changing signs and replacing printed matter to comply with the change. This reimbursement is the sole obligation of Beehive Homes in this event.
This means that if Beehive Homes decides to rebrand or update its logos, slogans, or other identifying marks, franchisees will be required to update their signage and printed materials to reflect these changes. However, Beehive Homes will cover the direct costs associated with making these updates, such as the cost of new signs and printed materials.
This provision protects franchisees from bearing the financial burden of rebranding initiatives initiated by Beehive Homes. It ensures that franchisees can maintain a consistent brand image without incurring significant expenses due to changes mandated by the franchisor. Franchisees should maintain detailed records of all expenses related to these changes to ensure accurate reimbursement from Beehive Homes.