What costs will Beehive Homes reimburse the franchisee for if the Names and Marks are modified?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- (g) Modification of Names and Marks. Franchisee acknowledges and agrees that if at any time it becomes advisable in the sole discretion of the Franchisor to modify or discontinue any use of the Names and Marks and/or use one or more additions to or substitutes for the Names and Marks, the Franchisee shall do so and the Franchisor's sole obligation in such event will be that Franchisor reimburse the Franchisee for actual costs in changing signs and replacing printed matter to comply with any change.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, if Beehive Homes decides to modify or discontinue the use of its Names and Marks, or decides to add or substitute them, the franchisee is required to comply with these changes. In such instances, Beehive Homes will only reimburse the franchisee for the actual costs incurred in changing signs and replacing printed matter to comply with the change.
This means that while Beehive Homes has the right to change its branding, franchisees are not left to bear the full financial burden of these changes. However, the reimbursement is limited to the direct costs of physical alterations, such as new signage and updated printed materials. This could include items like business cards, brochures, and promotional items that display the brand's Names and Marks.
It is important for prospective Beehive Homes franchisees to understand that this reimbursement does not extend to all potential costs associated with a brand change. For example, it likely would not cover lost revenue due to temporary closures for rebranding, marketing expenses to inform customers of the new brand, or the cost of updating digital assets like websites or online advertising. Franchisees should clarify with Beehive Homes what specific expenses are covered under this reimbursement policy to avoid any misunderstandings.