Can Beehive Homes change the Trade Name?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
, or divided loyalty.
- 3.4. Franchisee Name. Franchisee shall operate the Home under the trade name "BEE HIVE HOMES of ____________________" (the "Trade Name") and shall use no other name in connection with any operations conducted by Franchisee without the prior written approval of Franchisor. Franchisor may change the Trade Name or the way in which it is depicted, at its sole option. Franchisee shall use the Trade Name and such other of the Names and Marks as Franchisee may be authorized to use exclusively for the purpose of operating the Home pursuant to the franchise granted by this Agreement.
Franchisee shall display the Franchisee's Trade Name for all purposes, and on all signs, stationary, business cards, advertising materials and other media, in strict compliance with the requirements set forth in the Manual.
Franchisee shall file and keep current, in the county and/or state in which Franchisee's Home is located and at such other places as may be required by law, a "fictitious name certificate" or comparable instrument, for the Trade Name. Franchisee shall not, without Franchisor's prior written approval, use any of the Names and Marks, or the name "BEE HIVE HOMES®," or any form thereof in connection with (i) any corporate, partnership or other entity name or in any corporate or other entity filing with any political subdivision; (ii) any internet-related name (including a domain name); or (iii) any other business. Franchisee hereby agrees that if this Agreement is terminated for any reason, Franchisee shall immediately discontinue use of the Trade Name, as well as the Names and Marks.
IV. INITIAL FRANCHISE FEE AND FRANCHISE ROYALTY
- 4.1. Initial Franchise Fee. Franchisee hereby promises and agrees to pay to Franchisor an initial franchise fee (the "Initial Franchise Fee") of Seventy-Five Thousand Dollars ($75,000.00), payable one-third upon signing of this Agreement and the balance in full upon the earlier to occur of the following: (i) the funding of any construction loan for the Home; or (ii) the issuance of a building permit for the Home. The Initial Franchise Fee is fully earned and nonrefundable as and when paid as consideration for the expenses incurred by Franchisor in furnishing assistance and service to Franchisee and for Franchisor's lost or deferred opportunity to franchise to others. If the Franchise Fee is not paid in full on or before the date which is one year after the Effective Date of this Agreement, Franchisor may, in its sole discretion, terminate this Agreement, and no fees will be refunded to Franchisee.
- 4.2. Initial Franchise Fee for Additional Franchises.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, Beehive Homes has the authority to change the Trade Name of the franchise at its sole discretion. The franchisee must operate under the trade name "BEE HIVE HOMES of __________" and can not use any other name without prior written approval from Beehive Homes.
Beehive Homes retains the right to modify the Trade Name or its depiction. If Beehive Homes decides to modify or discontinue the use of the Names and Marks, or use additions or substitutes, the franchisee is obligated to comply. In such cases, Beehive Homes will reimburse the franchisee for the actual costs incurred in changing signs and replacing printed materials to comply with the change.
This means that a prospective Beehive Homes franchisee must be prepared to update signage and marketing materials if the franchisor decides to change the brand's trade name. While Beehive Homes will cover the direct costs of these changes, franchisees should consider the potential disruption to their business and marketing efforts. Franchisees do not have the right to claim damages from these activities.