Who bears the cost of advertising and promotion for a Beehive Homes franchise?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- 8.9. Advertising Conditions. Franchisee covenants to advertise and promote the Home and related services using the Standards for all Homes, at its cost and expense. Franchisee will not use any advertising or promotional materials (including any materials in digital, electronic or computerized form or in any form of media that exists now or is developed in the future) which have not been previously submitted to and approved in writing by Franchisor. Franchisee will immediately discontinue its use of any advertising or promotional material which is disapproved by Franchisor, even if previously approved. Further, Franchisee covenants that it will use only the website provided by Franchisor and that it will not maintain any other website or link to any other website relating to activities conducted in connection with this Agreement, without the express written approval of Franchisor.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to the 2025 Beehive Homes Franchise Disclosure Document, the franchisee is responsible for the costs associated with advertising and promoting their Beehive Homes location. Specifically, the franchisee must adhere to the standards set for all Beehive Homes locations when advertising and promoting their services.
This means that a Beehive Homes franchisee must allocate funds for advertising and promotional activities. These activities must align with the brand's established standards. The franchisee cannot use any advertising or promotional materials, including digital or electronic formats, without prior written approval from Beehive Homes.
Furthermore, Beehive Homes retains control over advertising materials, as they can disapprove any material, even if previously approved, and the franchisee must immediately stop using it. The franchisee is also restricted to using the website provided by Beehive Homes and cannot maintain any other website related to the business without express written approval from the franchisor. This ensures brand consistency and control over the Beehive Homes image.