What is the radius of the Protected Territory granted to a Beef O Bradys franchisee?
Beef_O_Bradys Franchise · 2025 FDDAnswer from 2025 FDD Document
You will receive a protected geographic territory (the "Protected Territory") in which you will operate one Family Sports Pub. Your Protected Territory will consist of the area within a 3-mile radius from your Site.
You may only operate your Family Sports Pub business from the approved Site and may only offer or sell System products and services from the Family Sports Pub. You may only sell System products and services at retail, and you may not engage in the wholesale sale and/or distribution of any System product, service, equipment or other component, or any related product or service. You may not relocate your Family Sports Pub without our advance written approval, which may be withheld or denied in our sole discretion.
You may solicit and accept business from outside of your Protected Territory and you may advertise your Family Sports Pub outside of your Protected Territory, but you may not make sales outside of your Protected Territory through channels of distribution other than your Family Sports Pubs. We exclusively reserve the Internet and other forms of electronic media as channels of distribution for us, and you may not independently market on the Internet or through other forms of electronic media, or conduct e-commerce without our prior written consent. You do not receive the right to acquire additional franchises within your Protected Territory in connection with the Franchise Agreement. There is no minimum sales quota for maintaining your Protected Territory or other circumstance that grants us the right to modify your Protected Territory.
While the Franchise Agreement is in effect, except as set forth below, we will not sell another franchise for, or open ourselves, a Family Sports Pub within your Protected Territory. We will also not sell another franchise for, or open ourselves, a Family Sports Pub in your Site Selection Area(s) during the term of the Site Selection Period.
Source: Item 12 — TERRITORY. (FDD pages 39–42)
What This Means (2025 FDD)
According to Beef O Bradys's 2025 Franchise Disclosure Document, franchisees do not receive an exclusive territory. Instead, Beef O Bradys grants a protected geographic territory, referred to as the Protected Territory, in which the franchisee will operate their Family Sports Pub. This Protected Territory extends to a 3-mile radius from the franchisee's approved site.
While franchisees can solicit and accept business from outside their Protected Territory and advertise outside of it, they are restricted from making sales outside the Protected Territory through distribution channels other than their Family Sports Pub. Beef O Bradys retains exclusive rights to the Internet and other electronic media as distribution channels, meaning franchisees need prior written consent to market online or conduct e-commerce.
It's important to note that Beef O Bradys reserves certain rights within the Protected Territory. They can establish Family Sports Pubs outside the Protected Territory, even immediately adjacent to its border. Additionally, they can operate or franchise other businesses within the Protected Territory, as long as they are not Family Sports Pubs. They can also market and sell competitive goods and services through alternative channels of distribution, such as online sales or special purpose sites, within or outside the Protected Territory.