Does the Beef O Bradys agreement specify any financial thresholds related to non-competition?
Beef_O_Bradys Franchise · 2025 FDDAnswer from 2025 FDD Document
17.2 Marks and De-Identification. Upon the termination or expiration of this Agreement:
- (a) Notification. You must notify us of your intent, and the date that you intend, to discontinue business of your Beef 'O' Brady's® Family Sports Pub. You agree that such notification does not release you from any obligations or liabilities under this Agreement.
- (b) Cease Identification as Licensee or Franchisee/Use of Marks. You may not directly or indirectly at any time or in any manner (except with respect to other Family Sports Pubs you own and operate) identify yourself or any business as a current or former Family Sports Pub, or as one of our licensees or franchisees, use any Mark, any colorable imitation of a Mark or other indicia of a Family Sports Pub in any manner or for any purpose or utilize for any purpose any trade name, trade or service mark or other commercial symbol that indicates or suggests a connection or association with us. Within ten (10) days of termination or expiration you are to deliver to us, at your own expense, all signs, sign-faces, signcabinets, marketing materials, forms and other materials containing any Mark or otherwise identifying or
relating to a Beef 'O' Brady's® Family Sports Pub. In our sole judgment, we may waive this requirement in writing provided that you provide a sworn Certificate of Destruction/De-identification detailing your compliance with these terms;
- (c) Cancel Fictitious Business Names.
You agree to take such action as may be required to cancel all fictitious or assumed name or equivalent registrations or licenses (including without limitation, any alcohol, city/state and health department licenses) relating to your use of any Mark and to provide us with a copy of business/fictitious name change documentation from the governing municipality within 15 days of the effective date of the termination/expiration of this Agreement;
Source: Item 23 — RECEIPTS. (FDD pages 66–330)
What This Means (2025 FDD)
The 2025 Beef O Bradys Franchise Disclosure Document does not specify any financial thresholds related to non-competition. However, it does outline the franchisee's obligations upon termination or expiration of the franchise agreement to de-identify the Family Sports Pub.
According to the FDD, franchisees must notify Beef O Bradys of their intent to discontinue business and the date they plan to do so. Franchisees cannot identify themselves as a current or former Family Sports Pub or use any marks or imitations that suggest a connection with Beef O Bradys, except for other Family Sports Pubs they own and operate. Within ten days of termination or expiration, franchisees must deliver all signs, marketing materials, and other items containing any mark related to Beef O Bradys.
Additionally, franchisees must cancel all fictitious business names or equivalent registrations related to the use of any mark and provide Beef O Bradys with documentation of the business/fictitious name change from the governing municipality within 15 days of the termination/expiration date. Franchisees are also required to make specific alterations to distinguish the Family Sports Pub from its former appearance and from other Family Sports Pubs to prevent public confusion, including removing signage, furnishings, memorabilia, and décor items bearing the Beef O Bradys name or logo.
These de-identification requirements ensure that the terminated or expired franchise location no longer represents the Beef O Bradys brand, which is a common practice in franchising to protect brand integrity and prevent consumer confusion. While there are no financial thresholds mentioned, the costs associated with these de-identification steps would be borne by the franchisee.