Under the Bee Organized Franchise Agreement, what are franchisees granted a license to use?
Bee_Organized Franchise · 2025 FDDAnswer from 2025 FDD Document
Under the terms of the Franchise Agreement, you will be granted a license to use the "Bee Organized" trademark and those other marks identified in the table below in connection with the operations of the Franchised Business. Our affiliate Bee Organized Trademarks, LLC is the owner of the Licensed Marks and has granted to us a license to use the Licensed Marks and to license our franchisees to use the Licensed Marks (the "License Agreement"). Although the License Agreement may be terminated as a result of a breach of the License Agreement, in the event of any termination of the License Agreement, our franchisees will continue to maintain the right to use the Marks pursuant to the terms of their Franchise Agreement. Termination of the License Agreement does not terminate use of the Marks by our authorized franchisees. We reserve the right to supplement and modify the marks that you may or may not use in connection with the operations of your Bee Organized Business. You may only use the Licensed Marks as authorized by us in writing and under the terms of your Franchise Agreement. You may not use the Licensed Marks in the name of any Corporate Entity that you establish.
Source: Item 13 — TRADEMARKS (FDD pages 32–34)
What This Means (2025 FDD)
According to the 2025 Bee Organized Franchise Disclosure Document, franchisees are granted a license to use the "Bee Organized" trademark and other marks identified in the franchise agreement in connection with the operations of their franchised business. Bee Organized Trademarks, LLC owns the licensed marks and has granted Bee Organized a license to use these marks and to sub-license them to franchisees. Even if the License Agreement between Bee Organized and Bee Organized Trademarks, LLC is terminated, franchisees retain the right to use the marks as per their Franchise Agreement.
Bee Organized reserves the right to modify the marks franchisees can use. Franchisees may only use the licensed marks as authorized in writing by Bee Organized and under the terms of the Franchise Agreement. The trademarks must not be used in the name of any corporate entity established by the franchisee.
The principal trademarks, including "Bee Organized" which is registered with the USPTO under registration number 5315665, are part of the Licensed Marks and the Bee Organized system. These registered trademarks will be used by franchisees in the operation of their franchised business. Bee Organized will protect the franchisee's right to use the Licensed Marks and defend against infringement claims, provided the franchisee uses the marks according to the Franchise Agreement and Bee Organized's instructions.