Under what condition must a Bee Organized franchisee modify or discontinue their use of materials?
Bee_Organized Franchise · 2025 FDDAnswer from 2025 FDD Document
All marketing and promotion of the Franchised Business and all marketing media, campaigns, marketing channels, and efforts used by Franchisee must conform to Franchisor's standards and specifications as set forth in the Operations Manual or, as may be otherwise directed by Franchisor in writing from time to time. If Franchisee wishes to propose to Franchisor for approval or disapproval marketing or promotional efforts, campaigns, and/or media that are not presently and expressly approved and authorized by Franchisor, Franchisee shall submit a written request, including samples of all proposed marketing materials and a description of the marketing channels and distribution to Franchisor for Franchisor's approval or disapproval, that shall be at the sole discretion of Franchisor, in Franchisor's Reasonable Business Judgment. Provided that Franchisee has satisfied the written notice requirements set forth in this Article 9.D. and provided that Franchisee otherwise timely responds in writing to any and all requests by Franchisor for additional information, if Franchisor does not notify Franchisee that Franchisor disapproves the materials within 15 days from the date Franchisor receives the materials, then Franchisee may commence using the materials. However, Franchisor may still disapprove such materials by notice to Franchisee, and Franchisee must then cease using such materials upon receipt of such notice. Franchisee must not use any advertising or promotional materials that Franchisor has disapproved.
Source: Item 14 — PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION (FDD page 34)
What This Means (2025 FDD)
According to Bee Organized's 2025 Franchise Disclosure Document, a franchisee must cease using marketing materials if Bee Organized disapproves of them. Specifically, if a franchisee proposes marketing or promotional efforts not already approved, they must submit them to Bee Organized for approval. Bee Organized has the sole discretion to approve or disapprove these materials based on their Reasonable Business Judgment.
If Bee Organized doesn't respond within 15 days of receiving the materials, the franchisee can start using them. However, Bee Organized retains the right to disapprove the materials even after this 15-day period. If Bee Organized subsequently disapproves the materials, the franchisee must stop using them immediately upon receiving notice of disapproval.
This requirement ensures that all marketing efforts align with Bee Organized's brand standards and specifications, as outlined in the Operations Manual. This level of control over marketing materials is common in franchising, allowing the franchisor to maintain a consistent brand image and message across all franchise locations.