What is the definition of 'Digital Media' in the context of a Bee Organized franchise?
Bee_Organized Franchise · 2025 FDDAnswer from 2025 FDD Document
"Digital Media" means any interactive or static digital document, listing, directory, application, advertisement, link, metadata, or media that is transmitted within a closed or private network, or that is connected to, in communication with, and/or networked with computers, applications, or other devices linked by communications systems, data systems, a part of the world wide web including, traditional websites, web based applications, distributed databases, including, blockchain, software applications, smart phone applications, or social media platforms such as Facebook, LinkedIn, Twitter/X, Pinterest, Instagram, SnapChat, TikTok, and YouTube, that refers, references, identifies, reviews, promotes and/or relates, in any way, to, a , Bee Organized Business, the Franchised Business, the Licensed Marks, the System and/or us. Digital Media includes the System Website, and all other media and/or publications relating to the System that is displayed and/or transmitted digitally.
Source: Item 23 — RECEIPTS (FDD pages 54–218)
What This Means (2025 FDD)
According to Bee Organized's 2025 Franchise Disclosure Document, 'Digital Media' is defined as any interactive or static digital document, listing, directory, application, advertisement, link, metadata, or media. This includes items transmitted within a closed or private network, or connected to computers, applications, or other devices linked by communications or data systems. It also encompasses anything on the world wide web.
Specifically, the definition includes traditional websites, web-based applications, distributed databases (including blockchain), software applications, smartphone applications, and social media platforms like Facebook, LinkedIn, Twitter/X, Pinterest, Instagram, SnapChat, TikTok, and YouTube. The key criterion is that the digital media must refer to, reference, identify, review, promote, or relate in any way to a Bee Organized Business, the Franchised Business, the Licensed Marks, the System, or the Franchisor.
Furthermore, the definition explicitly states that 'Digital Media' includes the System Website and all other media and/or publications relating to the System that are displayed and/or transmitted digitally. This broad definition highlights the importance of digital presence and marketing in the Bee Organized franchise system, and the franchisor's control over the brand's digital representation.