What is the 'Assignment' referring to in the Bee Organized franchise agreement?

According to Bee Organized's 2025 Franchise Disclosure Document, the "Assignment of Telephone Numbers and Digital Media Accounts" refers to a formal agreement where the franchisee (Assignor) transfers ownership and control of all telephone numbers, facsimile numbers, listings, domain names, and digital media associated with their Bee Organized business to Bee Organized Enterprises, LLC (Assignee). This assignment is documented in a specific form attached as Exhibit 3 to the Franchise Agreement.

This assignment becomes effective automatically upon the termination or expiration of the Franchise Agreement, regardless of the reason. Third parties can rely on a written declaration from Bee Organized as proof of termination or expiration, which is considered definitive and not subject to dispute. This ensures that Bee Organized maintains control and access to the media accounts.

The document specifies that Bee Organized has the sole discretion to utilize this assignment for its benefit. While the franchisee uses these media accounts during the franchise term under a limited license, the underlying ownership is transferred to Bee Organized to ensure brand consistency and control. This transfer includes all digital media accounts and login information, covering platforms like Facebook, LinkedIn, X, Pinterest, Instagram, SnapChat, TikTok, and YouTube.

For a prospective Bee Organized franchisee, this means that upon signing the franchise agreement, they will also sign a document assigning all business-related phone numbers and digital media accounts to Bee Organized. While the franchisee operates these accounts during the term of the agreement, they must understand that the franchisor ultimately controls these assets, especially upon termination of the franchise. This is a fairly standard practice in franchising to protect the brand and ensure a smooth transition if a franchise changes hands.