What are Multi-Area Marketing Programs for Beauty Bungalows?
Beauty_Bungalows Franchise · 2025 FDDAnswer from 2025 FDD Document
or symbols, now or in the future associated with Franchisor, the System or the franchised Business, whether or not they are registered, including, but not limited to, "Beauty Bungalows."
- 1.17 "Multi-Area Marketing Program(s)" or "MAM Program(s)" means regional, national, or international marketing, advertising, or promotional program(s) performed in conjunction with other franchisees or the Franchisor, designed to increase business, such as marketing to multi-area customers, customer incentive programs, Internet, social media, shows, events, yellow pages, directories, affinity marketing, vendor programs, and co-branding programs. Subject to the expenditure limit set forth in Section 9.03, Franchisee must participate, at Franchisee's sole cost and expense, in any Multi-Area Marketing Programs required by Franchisor.
- 1.18 "Brand Fund" means the separate bank account used by Franchisor for the purposes specified in this Franchise Agreement. The Marketing Fund is not a trust or escrow account and is managed by Franchisor in its sole discretion.
Source: Item 22 — CONTRACTS (FDD pages 47–48)
What This Means (2025 FDD)
According to Beauty Bungalows' 2025 Franchise Disclosure Document, Multi-Area Marketing Programs (MAM Programs) are regional, national, or international marketing, advertising, or promotional programs. These programs are designed to increase business and are performed in conjunction with other franchisees or Beauty Bungalows itself.
The specific examples of MAM Programs include marketing to multi-area customers, customer incentive programs, Internet, social media, shows, events, yellow pages, directories, affinity marketing, vendor programs, and co-branding programs. Franchisees are required to participate in these programs at their own expense, subject to expenditure limits detailed in Section 9.03 of the franchise agreement.
Beauty Bungalows also reserves the right to implement Multi-Area Marketing Programs that may allow them or others to solicit or sell to customers or potential customers anywhere. Franchisees have the option of servicing any customer within their protected territory as part of these programs. Beauty Bungalows retains the right to issue mandatory policies to coordinate these Multi-Area Marketing Programs.