According to the 2025 Beauty Bungalows Franchise Disclosure Document, the franchisor, Beauty Bungalows Franchising, LLC, retains the primary right to enforce its trademarks. The document states that any unauthorized use of the marks by a franchisee constitutes a breach of the agreement and an infringement on the franchisor's rights.

Specifically, the FDD emphasizes that as between the franchisor and franchisee, the franchisor possesses a prior and superior claim to the trademarks. The franchisee's rights are limited to using the marks solely for operating the Beauty Bungalows business in accordance with the franchise agreement. This means that while franchisees are permitted to use the trademarks under the terms of their agreement, the franchisor maintains ultimate control over the marks and how they are used within the Beauty Bungalows system.

Furthermore, the franchisor retains the right to add, modify, or discontinue any marks used under the system. While the document does not explicitly state who decides whether to pursue a claim against a third party for trademark infringement, the overall context indicates that this decision rests with Beauty Bungalows Franchising, LLC, given their superior claim and control over the trademarks. The franchisor also agrees to indemnify the franchisee for any claims against misuse or infringement of marks.