Under a Multi-Unit Development Agreement with Beard Papas, where must the Shops be located?

According to Beard Papas's 2025 Franchise Disclosure Document, if a franchisee signs a Multi-Unit Development Agreement, each shop location must be within the Development Area designated in that agreement. Furthermore, the specific site must be approved by Beard Papas within that Development Area. This means the franchisee has a defined geographical area to develop multiple Beard Papas locations, but the franchisor retains control over the precise location of each shop.

This requirement ensures that Beard Papas can strategically manage its brand presence and avoid cannibalization between franchise locations. The franchisor's approval process allows them to assess factors such as demographics, traffic patterns, and proximity to other Beard Papas shops. This helps to maximize the potential success of each location and maintain brand consistency.

For a prospective multi-unit franchisee, this means that while they have the opportunity to develop multiple locations within a specified area, they must work closely with Beard Papas to identify and secure suitable sites. The franchisee should carefully review the Development Area outlined in the Multi-Unit Development Agreement and understand the site selection criteria used by Beard Papas to ensure that they can find viable locations that meet the franchisor's requirements. The approval of shop locations is based on Beard Papas' then-current site selection criteria.