What signage are Beard Papas franchisees required to purchase?

According to Beard Papas's 2025 Franchise Disclosure Document, franchisees are required to purchase specific interior and exterior signs and displays. These purchases are subject to Beard Papas's design and construction specifications and approval. The signage includes wall signage for the outside of the building, interior signage, and digital menu boards. Additionally, franchisees must purchase other elements of brand identification within the shop, such as wall graphics.

This requirement ensures that all Beard Papas locations maintain a consistent brand image and adhere to the company's standards. By controlling the design and specifications of the signage, Beard Papas aims to create a uniform and recognizable experience for customers across all franchise locations. This is a common practice in franchising, as brand consistency is crucial for building customer loyalty and recognition.

For a prospective franchisee, this means they will need to budget for these signage costs as part of their initial investment. They will also need to work closely with Beard Papas to ensure that their signage meets the required specifications and receives the necessary approvals. While this may add to the initial setup process, it also provides the franchisee with the assurance that their shop will align with the overall brand aesthetic and marketing strategy of Beard Papas.