What registrations related to the Licensed Marks must a Beard Papas franchisee cancel upon termination?
Beard_Papas Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 23: RECEIPTS]
17.B. CEASE OPERATIONS AND PROTECTION OF THE SYSTEM
Upon expiration, termination, or Transfer of this Agreement for any reason, Franchisee shall immediately:
- (1) Permanently cease to be a franchise owner of the Shop that was the subject of this Agreement and cease to operate such Shop under the System;
- (2) Directly or indirectly, hold itself out to any person or entity, or represent itself, as a present or former Beard Papa's Shop franchisee;
- (3) Permanently cease to use, in any manner: (a) the System including, without limitation, the Confidential Information, the Licensed Marks, the Business Management System Data, and the Operations Manual; (b) any methods, procedures, or techniques associated with the System in which Franchisor possesses proprietary rights or that constitute Franchisor's trade secrets; (c) System Supplies, including communicating with or ordering products from Franchisor's designated suppliers and vendors of System Supplies; (d) the Approved Services and Products; and (e) any other advertising, marketing, media, and any other information, documents or things associated with Franchisor, the System, the Licensed Marks, Beard Papa's Shops, the Franchised Business, and Franchisee's former Beard Papa's Shop, including, without limitation, any confidential, proprietary methods, procedures, descriptions of products, techniques, trade secrets, recipes, proprietary marks, distinctive forms, slogans, symbols, signs, stationary, advertising material, articles, logos, devices, items and all other things, tangible or intangible, associated with Franchisor, the System, the Licensed Marks, and Beard Papa's Shops;
Source: Item 23 — RECEIPTS (FDD pages 58–275)
What This Means (2025 FDD)
Based on the 2025 Beard Papas Franchise Disclosure Document, upon termination of the Franchise Agreement, a franchisee must cease all operations as a Beard Papas franchise owner. Specifically, the franchisee must permanently stop using the Licensed Marks in any manner. The Licensed Marks include the "Beard Papa's" trademark, logo, trade dress, and other trade names, service marks, trademarks, logos, slogans, and designs authorized by Beard Papas.
This means a former franchisee cannot use any branding or marketing materials associated with Beard Papas after the agreement ends. This includes refraining from representing themselves as a current or former Beard Papa's franchisee. The franchisee must also discontinue using the System, which includes confidential information, the Business Management System Data, and the Operations Manual.
In practical terms, a franchisee must remove all Beard Papas signage, logos, and branding from their shop. They must also stop using any marketing materials or advertising that features the Beard Papas name or logo. This ensures that the former franchisee does not continue to benefit from the Beard Papa's brand recognition after the franchise agreement has ended, and it protects the integrity of the Beard Papa's brand.