How often will Beard Papas review a franchisee's local marketing programs?
Beard_Papas Franchise · 2025 FDDAnswer from 2025 FDD Document
Local Marketing You are not authorized to engage in any marketing unless it is pre-approved by us in our discretion (Franchise Agreement, Article 9.B.).
On an on-going and monthly basis, you must spend not less than 2% of your monthly Gross Sales on the local marketing of your Shop.
We will review your local marketing programs and notify you if we approve same.
We will make available to you and provide you with access, in the form of a source document, to our approved marketing campaigns, media, and messaging that may be used by you.
In those instances where we provide you with access to our marketing campaigns, we provide you with the source designs, copy, and design specifications.
However, you will incur the direct costs associated with customizing, duplicating and using such marketing campaigns and in having them printed, distributed and/or placed with media sources. (Franchise Agreement, Article 9);
Digital Media and Website All digital media and marketing must be approved by us.
We will designate for your Designated Territory information about your Shop on the www.beardpapas.com webpage or such other websites as we may designate for the System. (Franchise Agreement, Article 9);
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–38)
What This Means (2025 FDD)
According to the 2025 Beard Papas FDD, Beard Papas will review a franchisee's local marketing programs and notify the franchisee if they approve the programs. Franchisees are required to spend at least 2% of their monthly Gross Sales on local marketing for their shop. All marketing activities must receive pre-approval from Beard Papas.
Beard Papas also provides franchisees with access to approved marketing campaigns, media, and messaging, including source designs, copy, and design specifications. However, the franchisee is responsible for all costs associated with customizing, duplicating, printing, distributing, and placing these marketing campaigns with media sources.
Furthermore, all digital media and marketing used by franchisees must be approved by Beard Papas. The brand also designates information about the franchisee's shop on the www.beardpapas.com website or other designated websites.