How will Beard Papas identify my Shop on its website?
Beard_Papas Franchise · 2025 FDDAnswer from 2025 FDD Document
We will designate for your Designated Territory information about your Shop on the www.beardpapas.com webpage or such other websites as we may designate for the System. (Franchise Agreement, Article 9);
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–38)
What This Means (2025 FDD)
According to Beard Papas's 2025 Franchise Disclosure Document, the company will designate information about your Shop on the www.beardpapas.com webpage, or on other websites that Beard Papas may designate for the System. All digital media and marketing must be approved by Beard Papas.
As a franchisee, you are not authorized to engage in any marketing unless it is pre-approved by Beard Papas in their discretion. You must spend no less than 2% of your monthly Gross Sales on local marketing for your Shop. Beard Papas will review your local marketing programs and notify you if they approve them. They will also provide you with access to their approved marketing campaigns, media, and messaging that you may use.
While Beard Papas will provide you with the source designs, copy, and design specifications for marketing campaigns, you will be responsible for the direct costs associated with customizing, duplicating, and using these campaigns. This includes the costs of printing, distributing, and placing them with media sources. You must also assign all website media and digital media accounts to Beard Papas, giving them strict control over your online presence.