What are Beard Papas franchisees required to purchase regarding signage, subject to design and construction specifications?
Beard_Papas Franchise · 2025 FDDAnswer from 2025 FDD Document
Note 7: Signage – You are required to purchase, subject to our design and construction specifications and approval, interior and exterior signs and displays that we designate. This estimate is for the cost to produce wall signage to be mounted to the outside of the building as well as all interior signage and digital menu boards. This estimate includes other elements of brand identification within the Shop such as wall graphics.
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 17–26)
What This Means (2025 FDD)
According to Beard Papas's 2025 Franchise Disclosure Document, franchisees are required to purchase interior and exterior signs and displays that Beard Papas designates. These purchases are subject to Beard Papas's design and construction specifications and approval.
The signage includes wall signage to be mounted outside the building, interior signage, and digital menu boards. The estimate for signage also covers other elements of brand identification within the shop, such as wall graphics.
This requirement ensures that all Beard Papas locations maintain a consistent brand image and adhere to the franchisor's standards. Franchisees must factor in the cost of these signs and displays when planning their initial investment. The FDD does not specify from whom the franchisee must purchase the signage.