How is the Brand Development Fund fee paid for a Beard Papas franchise?
Beard_Papas Franchise · 2025 FDDAnswer from 2025 FDD Document
| Amount | Due Date | Remarks | |
|---|---|---|---|
| Royalty (Notes 2 and 3) | 5% of Gross Sales | Monthly on the 7th of each month for the preceding month | Will be debited automatically from your bank account by ACH or other means designated by us. |
| Brand Development Fund (Note 4) | Up to 2% of Gross Sales | Monthly on the 7th of each month for the preceding month | Will be debited automatically from your bank account by ACH or other means designated by us. |
| Franchisee Directed | 2% of Gross Sales | As incurred | Must be spent by you monthly on |
| Local Marketing | pre-approved marketing within your | ||
| (Note 5) | designated territory. |
Note 3: Gross Sales – "Gross Sales" means the total dollar sales from all business and customers of your Shop and includes the total gross amount of revenues and sales from whatever source derived, whether in form of cash, credit, agreements to pay or other consideration including the actual retail value of any goods or services traded, borrowed, or received by you in exchange for any form of non-money consideration (whether or not payment is received at the time of the sale), from or derived by you or any other person or Corporate Entity from business conducted or which started in, on, from or through your Shop and/or your Shop Location, whether such business is conducted in compliance with or in violation of the terms of the Franchise Agreement. Gross Sales include the total gross amount of revenues and sales from whatever source derived from and/or derived by you (including any person and/or Corporate Entity acting on your behalf) from business conducted within and/or outside your designated territory that is related to your Shop and/or a competitive business located and/or operated at your Shop Location, within your designated territory, outside your designated territory, and/or otherwise. Gross Sales do not include (a) sales taxes that you collect and remit to the proper taxing authority, and (b) authorized promotional discounts that you provide to customers.
Note 1: Type of Fee – The above table describes fees and payments that you must pay to us, our affiliates, or that our affiliates may impose or collect on behalf of a third party. All fees are uniformly imposed for all franchises offered under this Disclosure Document, are recurring, are not refundable, and are payable to us, unless otherwise specified. If you enter into a Multi-Unit Development Agreement or open multiple Shops then these fees shall apply, respectively, to each and every Shop. Payment is subject to our specification and instruction, including, our election to have all fees automatically drafted from your business bank account or automatically debited or charged to your business bank account. You will be required to sign an ACH Authorization Form (Franchise Agreement, Exhibit 7) permitting us to electronically debit your designated bank account for payment of all fees payable to us and/or our affiliates. You must deposit the Gross Sales of your Shop into the designated bank accounts that are subject to our ACH authorization. You must install and use, at your expense, the pre-authorized payment, point of sale, credit card processing, automatic payment, automated banking, electronic debit and/or electronic funds transfer systems that we designate and require in the operation of your Shop. You must pay all service charges and fees charged to you by your bank so that we may electronically debit your bank account.
Source: Item 6 — OTHER FEES (FDD pages 13–17)
What This Means (2025 FDD)
According to Beard Papas's 2025 Franchise Disclosure Document, the Brand Development Fund fee is a recurring monthly fee. It is equivalent to up to 2% of the franchise's monthly Gross Sales. This fee is due on the 7th of each month for the preceding month's sales. Beard Papas will automatically debit the Brand Development Fund fee from the franchisee's bank account through ACH or other means designated by them.
Gross Sales are defined as the total dollar sales from all business and customers of the shop, including revenues from any source, whether in cash, credit, or other forms of consideration. Gross Sales do not include sales taxes that you collect and remit to the proper taxing authority and authorized promotional discounts that you provide to customers.
This automatic debit system is further detailed in the explanatory notes, stating that Beard Papas has the right to have all fees automatically drafted from the franchisee's business bank account. Franchisees are required to sign an ACH Authorization Form, allowing Beard Papas to electronically debit their designated bank account for all payable fees. Franchisees must also deposit their shop's Gross Sales into designated bank accounts subject to ACH authorization and use the pre-authorized payment systems that Beard Papas designates.