When using the Bb.Q Chicken Marks, what must a franchisee do to identify themselves?
Bb_Q_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
With respect to your licensed use of the Marks pursuant to this Agreement, you further agree that:
- 9.3.1 Unless otherwise authorized or required by us, you shall operate and advertise the Franchised Business only under the name "bb.q Chicken" without prefix or suffix. You shall not use the Marks, or any portions, variations, or derivatives thereof, as part of your corporate or other legal name and shall obtain our approval of such corporate or other legal name prior to filing it with the applicable state authority.
- 9.3.2 During the term of this Agreement and any successor term hereof, you shall identify yourself as the independent owner of the Franchised Business in conjunction with any use of the Marks, including, but not limited to, uses on invoices, order forms, receipts and contracts, as well as the display of a notice in such content and form and at such conspicuous locations on the premises of the Franchised Business or any delivery vehicle as we may designate in writing.
Source: Item 23 — RECEIPTS (FDD pages 62–283)
What This Means (2025 FDD)
According to Bb.Q Chicken's 2025 Franchise Disclosure Document, when using the Bb.Q Chicken Marks, franchisees must identify themselves as the independent owner of the franchised business. This identification must be included in conjunction with any use of the Marks on invoices, order forms, receipts, and contracts.
Furthermore, Bb.Q Chicken requires franchisees to display a notice in a content and form and at conspicuous locations on the premises of the franchised business or any delivery vehicle as designated in writing by Bb.Q Chicken. This ensures that customers and other parties are aware that the franchise is independently owned and operated, and not directly by the franchisor.
This requirement is fairly standard in franchising, as it clarifies the relationship between the franchisor and franchisee. It protects both parties by ensuring that the franchisee is recognized as the business owner, while also reinforcing the franchisor's brand identity. This also prevents any confusion or misrepresentation about who is responsible for the business's operations and obligations.