For Bb.Q Chicken, what was the total advertising and marketing expenses in 2024?
Bb_Q_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2023 | 2022 | |
|---|---|---|
| OPERATING EXPENSES: | ||
| Advertising & marketing | $ 1,595,920 | $ 842,500 |
Source: Item 23 — RECEIPTS (FDD pages 62–283)
What This Means (2025 FDD)
According to Bb.Q Chicken's 2025 Franchise Disclosure Document, the advertising and marketing expenses for 2023 were $1,595,920 and for 2022 were $842,500. This shows a significant increase in advertising and marketing expenses from 2022 to 2023.
However, the document does not provide the advertising and marketing expenses for 2024. A prospective franchisee should inquire directly with Bb.Q Chicken to obtain the advertising and marketing expenses for 2024 to understand the trend in these expenses and how they might affect the franchisee's business.
Understanding these costs is crucial for budgeting and assessing the financial health and marketing strategies of the Bb.Q Chicken franchise. Franchisees need to know how much is being invested in advertising and marketing to support the brand and drive sales.