Does Bb.Q Chicken have the right to alter or change the marks in the future?
Bb_Q_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
We have the right to alter or completely change the marks in the future.
We will not compensate you if we require you to discontinue or modify your use of any of the Marks or to use one or more additional or substitute trade names, service marks, trademarks, symbols, logos, emblems and indicia of origin if we determine that an addition or substitution will benefit the System.
The license to use the Marks granted in the Franchise Agreement is non-exclusive to you. We have and retain certain rights in the Marks including the following:
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- To grant other licenses for the use of the Marks in addition to those licenses already granted or to be granted to franchisees and area representatives;
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- To develop and establish other systems using the Marks or other names or marks, and to grant licenses or franchises in those systems without providing any rights to you; and
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- To engage, directly or indirectly, at wholesale, retail or otherwise, in (a) the production, distribution, license and sale of products and services and (b) the use of the Marks and any and all trademarks, trade names, service marks, logos, insignia, slogans, emblems, symbols, designs and other identifying characteristics we may develop for that purpose.
Source: Item 13 — TRADEMARKS (FDD pages 45–46)
What This Means (2025 FDD)
According to Bb.Q Chicken's 2025 Franchise Disclosure Document, Bb.Q Chicken retains the right to alter or completely change the marks in the future. This means that the logos, trademarks, and other branding elements that franchisees use to represent their Bb.Q Chicken restaurants could be modified or replaced entirely at some point.
Bb.Q Chicken will not compensate franchisees if they are required to discontinue or modify their use of any of the marks or to use one or more additional or substitute trade names, service marks, trademarks, symbols, logos, emblems, and indicia of origin if Bb.Q Chicken determines that an addition or substitution will benefit the System. This could involve costs for franchisees to update signage, marketing materials, and other branded items to reflect the new marks.
Furthermore, the license to use the marks granted in the Franchise Agreement is non-exclusive to the franchisee. Bb.Q Chicken retains certain rights in the marks, including the right to grant other licenses for the use of the marks, to develop and establish other systems using the marks or other names or marks, and to engage in the production, distribution, license, and sale of products and services using the marks. This means that Bb.Q Chicken can allow others to use the same marks, potentially creating competition or brand confusion for franchisees. Prospective franchisees should consider these factors and the potential costs associated with rebranding when evaluating the Bb.Q Chicken franchise opportunity.