What is the registration date for the '6 66 6' mark used by Bb.Q Chicken?
Bb_Q_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Date | Registration Number | Register |
|---|---|---|---|
| Chicken | August 5, 2014 | 4,579,470 | Principal |
| 6 66 6 | March 27, 2018 | 5,431,099 | Principal |
Source: Item 13 — TRADEMARKS (FDD pages 45–46)
What This Means (2025 FDD)
According to Bb.Q Chicken's 2025 Franchise Disclosure Document, the registration date for the trademark '6 66 6' is March 27, 2018. The registration number for this mark is 5,431,099, and it is registered on the Principal Register. This information is relevant to prospective franchisees as it identifies a key trademark that Bb.Q Chicken has registered with the U.S. Patent and Trademark Office. Franchisees will be granted the right to use this trademark as part of their franchise agreement.
Bb.Q Chicken emphasizes the importance of protecting its trademarks, requiring franchisees to adhere to specific guidelines for their use and to report any potential infringements. The franchisor retains the right to modify or change these marks in the future, which could require franchisees to adapt their branding and marketing materials accordingly. While Bb.Q Chicken intends to defend its trademarks, the franchise agreement does not contractually obligate them to do so, adding a layer of risk for franchisees who rely on the brand's recognition.
It is typical in franchising for the franchisor to own and protect the brand's trademarks, as these are critical assets that contribute to brand recognition and customer loyalty. Franchisees are usually granted a license to use these trademarks within the scope of their franchise agreement. The FDD also states that the license to use the Marks granted in the Franchise Agreement is non-exclusive to you. Bb.Q Chicken retains certain rights in the Marks including the following: To grant other licenses for the use of the Marks in addition to those licenses already granted or to be granted to franchisees and area representatives; To develop and establish other systems using the Marks or other names or marks, and to grant licenses or franchises in those systems without providing any rights to you; and To engage, directly or indirectly, at wholesale, retail or otherwise, in (a) the production, distribution, license and sale of products and services and (b) the use of the Marks and any and all trademarks, trade names, service marks, logos, insignia, slogans, emblems, symbols, designs and other identifying characteristics we may develop for that purpose.