What is the name of the Bb.Q Chicken brand development fund?
Bb_Q_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
Brand Development Fund: We have the right to establish and administer a brand development fund (the "Fund") to advertise the System and the products offered by Franchised Businesses on a regional or national basis. You must contribute 2% of the Gross Sales for the Franchised Business each month to the Fund, and your Fund contribution will be paid to us at the same time and in the same manner as the royalty fee. During the fiscal year ending December 31, 2024, the Brand Development Fund had the following expenditures:
10% was spent on production 63% was spent on media placement
17% was spent on customer retention program
7% was spent on out-of-home (OOH) placement
3% was spent on brand activation
The Fund is maintained and administered by us or our designee as follows:
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 33–41)
What This Means (2025 FDD)
According to Bb.Q Chicken's 2025 Franchise Disclosure Document, the brand development fund is referred to as the "Fund". Bb.Q Chicken has the right to establish and administer this fund to advertise the Bb.Q Chicken system and the products offered by its franchised businesses on a regional or national level.
Franchisees are required to contribute 2% of their Gross Sales each month to the Fund, which is paid to Bb.Q Chicken at the same time and in the same manner as the royalty fee. During the fiscal year ending December 31, 2024, the Brand Development Fund allocated its expenditures as follows: 10% on production, 63% on media placement, 17% on customer retention programs, 7% on out-of-home (OOH) placement, and 3% on brand activation.
The Fund is maintained and administered by Bb.Q Chicken, who directs all advertising programs and has sole discretion to approve the creative concepts, materials, and media used. The Fund aims to maximize public recognition and acceptance of the Bb.Q Chicken brand and improve the collective success of all Franchised Businesses. Bb.Q Chicken may use the Fund to support its website and social media initiatives, and any Franchised Businesses operated by Bb.Q Chicken will contribute to the Fund on the same basis as other franchisees. The FDD specifies that Bb.Q Chicken is not a fiduciary of the Fund.