Can a Bb.Q Chicken franchisee place advertisements in printed media and on television and radio?

According to Bb.Q Chicken's 2025 Franchise Disclosure Document, franchisees are permitted to place advertisements in printed media, as well as on television and radio. However, these advertisements should primarily target customers within the franchisee's Designated Territory. Bb.Q Chicken franchisees should be aware that even if these advertisements are incidentally viewed by prospective customers outside of their Designated Territory due to the natural reach of the media, it will not be considered a violation of the Franchise Agreement.

This policy allows Bb.Q Chicken franchisees to engage in local marketing efforts to attract customers within their defined area. However, the FDD also states that franchisees cannot engage in promotional activities through the internet or other electronic delivery systems, or through catalogs or mail order devices directed to customers outside their territory. This suggests a focus on traditional advertising methods for local reach, while Bb.Q Chicken maintains control over digital and broader marketing strategies.

It is important for prospective Bb.Q Chicken franchisees to understand the boundaries of their Designated Territory and to ensure their advertising efforts are primarily focused within this area. While incidental exposure outside the territory is permitted, actively soliciting customers outside the Designated Territory is prohibited. This distinction is crucial for franchisees to adhere to the terms of the Franchise Agreement and avoid potential conflicts with Bb.Q Chicken's overall marketing strategy.