What are 'Electronic Advertising and Software' considered to be in the Bb.Q Chicken franchise agreement?

According to the 2025 Bb.Q Chicken Franchise Disclosure Document, 'Electronic Advertising and Software' encompasses various digital assets related to the franchised business. These include domain names, social media accounts, hypertext markup language, uniform resource locator addresses, access to corresponding internet websites, the right to hyperlink to certain websites, listings on internet search engines, and the right to use specific software.

For a prospective Bb.Q Chicken franchisee, this definition is important because it clarifies what digital assets Bb.Q Chicken considers proprietary or essential to the brand. The franchise agreement stipulates that the franchisee may acquire rights or interests in these 'Electronic Advertising and Software' during the term of the agreement.

This also implies that Bb.Q Chicken maintains control and oversight over the brand's online presence and digital tools. Franchisees must adhere to the franchisor's standards and guidelines when using these digital assets to ensure brand consistency and compliance. Understanding the scope of 'Electronic Advertising and Software' helps franchisees recognize their responsibilities and the limitations on their autonomy in online marketing and software usage.