What does the Confidential Information relating to the operation of the Bb.Q Chicken System include?
Bb_Q_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
In consideration for such specialized training, trade secrets and confidential information (including, without limitation, information regarding the operational, sales, promotional and marketing methods and techniques of us and the System which are beyond the present skills and experience of you and the Principal(s) and your managers and employees), you and the Principal(s) covenant that with respect to you, during the term of this Agreement, except as otherwise approved in writing by us, which approval may be withheld or denied in our sole and absolute discretion, neither you nor any of the Principal(s) shall, either directly or indirectly, for themselves or through, on behalf of or in conjunction with any person(s), partnership or corporation:
- (a) Divert, or attempt to divert, any business or customer of the Franchised Business to any competitor, by direct or indirect inducement or otherwise, or do or perform, directly or indirectly, any other act injurious or prejudicial to the goodwill associated with the Marks and the System or in any manner interfere with, disturb, disrupt, decrease or otherwise jeopardize the business of the Franchisor or any bb.q Chicken franchisees or Franchisor-affiliated outlets.
Source: Item 23 — RECEIPTS (FDD pages 62–283)
What This Means (2025 FDD)
According to the 2025 Bb.Q Chicken FDD, franchisees receive specialized training, trade secrets, and confidential information that includes details about the operational, sales, promotional, and marketing methods and techniques of Bb.Q Chicken. This information is considered beyond the present skills and experience of the franchisee, its principals, managers, and employees. Franchisees must maintain the confidentiality of any materials and information provided by Bb.Q Chicken, disclosing it only to employees or agents who need access for their work.
Bb.Q Chicken franchisees are prohibited from divulging this confidential information to unauthorized individuals. They cannot copy, duplicate, record, or reproduce these materials without prior written consent from Bb.Q Chicken. This obligation to protect confidential information extends throughout the term of the Franchise Agreement.
These restrictions are put in place to protect Bb.Q Chicken's competitive advantage and maintain the uniformity of the brand. By keeping operational methods and marketing strategies confidential, Bb.Q Chicken aims to ensure that franchisees operate consistently and that the brand's reputation remains strong. This is a common practice in franchising, as franchisors rely on trade secrets and proprietary information to differentiate themselves in the market.
For a prospective Bb.Q Chicken franchisee, this means understanding the importance of safeguarding the franchisor's confidential information. Failure to do so could result in a breach of the Franchise Agreement and potential legal consequences. Franchisees should ensure that their employees are also aware of these confidentiality obligations and take appropriate measures to protect sensitive information.