How is the 'Wyndham Rewards Contribution' calculated for Baymont Inn Suites franchises?

According to Baymont Inn Suites's 2025 Franchise Disclosure Document, the 'Wyndham Rewards Contribution' is a key metric for assessing the revenue driven by the Wyndham Rewards loyalty program. This calculation offers insight into how effectively the loyalty program contributes to a Baymont Inn Suites location's overall financial performance. The data is derived from monthly revenue reports submitted by franchisees, supplemented by data from the property management systems for months when reports are missing. This ensures a comprehensive view of revenue sources. The Wyndham Rewards program allows members to make reservations through various channels, including call centers, brand websites, and directly with the Baymont Inn Suites facilities.

The 'Wyndham Rewards Contribution' is specifically calculated by dividing the gross room revenue generated from reservations made by Wyndham Rewards loyalty program members at a group of hotels ('Contribution Group') from January 1, 2024, through December 31, 2024, by the total gross room revenue of that same group during the same period. This result is then expressed as a percentage. This percentage represents the proportion of total revenue attributable to the Wyndham Rewards program. The 'Contribution Group' consists of 555 Baymont Inn Suites locations in the United States and Canada that were part of the system as of December 31, 2024.

For a prospective Baymont Inn Suites franchisee, understanding this metric is crucial. A higher Wyndham Rewards Contribution percentage suggests a stronger reliance on and benefit from the loyalty program, which could influence marketing strategies and operational focuses. It also highlights the importance of attracting and retaining Wyndham Rewards members. However, individual results may vary, and there is no guarantee that a new franchisee will achieve the same level of contribution. The FDD also states that Baymont Inn Suites has written substantiation for the historical performance representations, which they will make available to you upon reasonable request.