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Does Wyndham respond to all guest surveys and reviews on behalf of a Baymont Inn Suites facility?

Baymont_Inn_Suites Franchise · 2025 FDD

Answer from 2025 FDD Document

Type of Fee Amount Due Date Remarks 1
other metric we determine from time to time, as described in the Front Desk Guide ("Loyalty Metric"). Loyalty Program Fees fund the costs associated with operation, customer support, technology and marketing of the Wyndham Rewards guest loyalty programs.
Loyalty Missed Valid Enrollment Fee Up to $1,200 per calendar quarter (or $400 per month). Currently, $750 per calendar quarter (or $250 per month). Payable upon receipt of our invoice If your Facility fails to achieve a required number of Wyndham Rewards Valid Enrollments (or other Loyalty Metric that we may require from time to time) during a defined measurement period, as described in the Front Desk Guide, you must pay us a Missed Valid Enrollment Fee.
Loyalty Member Services Administration Fee Currently, $50 per complaint. Payable upon receipt of our invoice. You must pay this fee if you do not process a member's points in a timely manner and we resolve the issue with the member.
Customer Care Program Resolution costs. When we invoice you. You must pay the resolution costs if you do not resolve a guest's complaint within the required time frame we establish. Complaints may arise from a guest contacting us or if we become aware of complaints posted on third-party travel websites, distribution channels, blogs, social networks and other forums. We can modify the Customer Care Program from time to time including its operation and fees.
Wyndham Response Service Fee Currently, $0 to $15 per response. Monthly when we invoice you. We will respond to certain guest surveys and reviews of the Facility on your behalf. Depending on the Facility's guest satisfaction score, you will pay a fee of up to

Source: Item 6 — OTHER FEES (FDD pages 30–45)

What This Means (2025 FDD)

According to Baymont Inn Suites's 2025 Franchise Disclosure Document, Wyndham will respond to certain guest surveys and reviews on behalf of a Baymont Inn Suites facility. However, this service is not all-encompassing. Wyndham's participation is selective, and the extent of their involvement depends on the facility's guest satisfaction score.

For each survey or review that Wyndham responds to, the franchisee will incur a fee of up to $15. This fee structure implies that Wyndham does not automatically respond to every piece of feedback. Instead, they focus on specific surveys and reviews, potentially those that require more attention or represent a significant issue. The fee incentivizes franchisees to maintain high guest satisfaction scores, as lower scores may lead to more reviews requiring Wyndham's intervention, and thus, higher costs.

This arrangement suggests that Baymont Inn Suites franchisees are expected to handle a portion of guest feedback themselves. Wyndham's support is available, but it comes at a cost and is not a substitute for proactive customer service and reputation management by the franchisee. A prospective franchisee should clarify with Wyndham the criteria for determining which surveys and reviews they will respond to and how the guest satisfaction score impacts this process.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.