Under what conditions does the De-Identification Fee apply for a Baymont Inn Suites franchise?

According to Baymont Inn Suites's 2025 Franchise Disclosure Document, the De-Identification Fee applies if a franchisee fails to meet the de-identification requirements outlined in the Franchise Agreement and the franchisor's procedures after the franchise has been terminated. This fee is designed to ensure that all branding and proprietary information associated with Baymont Inn Suites are removed from the property following the termination of the franchise agreement.

Specifically, if a franchisee does not comply with these de-identification obligations, Baymont Inn Suites may charge a fee of $2,000 per day until the de-identification is completed to their satisfaction. In addition to this daily fee, Baymont Inn Suites has the right to send a representative to the facility to complete the de-identification process, with all associated expenses borne by the franchisee.

This policy underscores the importance of adhering to the franchisor's standards even after the franchise agreement has ended. The De-Identification Fee serves as both a deterrent against non-compliance and a means of recovering costs incurred by Baymont Inn Suites to rectify a franchisee's failure to properly de-identify a terminated location. Franchisees should carefully review the de-identification obligations in their Franchise Agreement to avoid these potential charges.