Under what condition does Baymont Inn Suites waive the fee for responding to customer reviews?

According to Baymont Inn Suites's 2025 Franchise Disclosure Document, franchisees will pay Baymont Inn Suites for each customer review to which they respond. However, this fee is waived during any period that the franchisee's facility maintains a positive overall guest satisfaction score. This incentive encourages franchisees to prioritize guest satisfaction to avoid incurring additional costs for review responses.

This policy means that Baymont Inn Suites franchisees have a direct financial incentive to ensure their properties receive positive feedback. By maintaining high guest satisfaction, franchisees can avoid the expense of paying Baymont Inn Suites to respond to reviews. This can translate into significant savings over time, especially for well-managed locations with consistently happy guests.

For prospective franchisees, this fee waiver represents both a challenge and an opportunity. It highlights the importance of providing excellent service and maintaining a positive reputation. While negative reviews may require paid responses, consistently positive feedback can lead to cost savings and potentially attract more customers through positive online presence.