What is the total projected revenue for Baymont Inn Suites from co-branded credit card programs?
Baymont_Inn_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
on, the Company earned revenues from its previously two owned hotels (sold in 2022), which consisted primarily of (i) gross room rentals, (ii) food and beverage services and (iii) on-site spa, casino, golf and shop revenues. These revenues were recognized upon the completion of services.
Deferred Revenues
Deferred revenues, or contract liabilities, generally represent payments or consideration received in advance for go
Source: Item 23 — RECEIPTS (FDD pages 97–443)
What This Means (2025 FDD)
According to Baymont Inn Suites's 2025 Franchise Disclosure Document, the company projects total revenues of $22 million from its co-branded credit card programs. This revenue is expected to be generated in 2025.
The FDD also mentions that the company earns revenue from its Wyndham Rewards co-branded credit card program, primarily through cardholder spending and new cardholder enrollment. These revenues are recognized over time based on the redemption patterns of loyalty points earned under the program, accounting for points that may expire or never be redeemed.
For a prospective franchisee, this indicates that Baymont Inn Suites benefits financially from the use of co-branded credit cards by its customers. However, the revenue is not directly shared with individual franchisees. Instead, it contributes to the overall financial health of the company, which can support brand-wide marketing and reservation systems. The franchisee may benefit indirectly from the loyalty program through increased customer traffic and brand recognition, but they do not receive a direct share of the credit card program revenue.